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WELCOME TO THE LEEDS HERALD - Heralding the change for marketing your business in Leeds.

We aim to bring you up to date and concise information about how best to go about using the latest cutting-edge marketing techniques to promote your business in Leeds.

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Careers in marketing - a how to guide

We should think of marketing as guiding consumers to the products and services that they need. Sometimes marketing just 'happens' when a customer is so happy with how their interaction with a company's service or product went, that they tweet, facebook and email their experience to the whole world (or at least their part of it).

This 'authentic' marketing is clearly the way that really good messages spread, because there's no way to fake it. 'Fake' marketing techniques have multiplied with the advent of the internet 20 odd years ago, though they were around before that as well.

Whereas nowadays marketing companies use all sorts of dubious techniques, like falsly optimising a website, automatic tweeting, false facebook likes and more, the marketing companies of yesteryear relied on snakeoil ads which promised a whole lot more than they delivered. Nothing changes really!

Almost all businesses and not-for-profit organizations need marketers on their staff.

All huge companies have marketing departments which figure out the best way to get their messages out to the public. Just look at the huge TV, newspaper and online advertising campaigns that big companies like IBM, Virgin and Disney run. They spend £millions marketing themselves, and surely they think that they get a return on their advertising buck?

Consider other organisations, like political parties, charities, educational institutes, national broadcasters and sports bodies. They all need marketing as well.

Sales and marketing

In a broader sense, sales is an essential part of the marketing mix. High salaries are paid to sales people who successfully bring in regular sales for their companies. It's not for everyone, but big money can be made in a sales and marketing role for a business to business company.

Nowadays, if you mention you work for a marketing agency, it's more likely that people will assume that you're in some way involved in digital marketing, as this is in vogue at the moment, and there is lots of press about Twitter, LinkedIn, Instagram, Facebook and all of the other social networks. Bear in mind though, that these are just tools of the trade, and marketing should be about showing an authentic voice for a company, and allowing that to spread (by whatever means neccessary) so that the company prospers.

Chartered Institute of Marketing

If you're serious about a career in marketing, then you would be well advised to visit the Chartered Institute of Marketing and getting to know how they can help you.

 

Small Business Marketing

If you're a small business, take a look at this fab marketing workshop that the Guardian website ran a while back - still very good information today!

 

 

Plump up your profits with these marketing tips for furnishing companies

Posted 2/10/2014

Plum up your profits with these marketing tips for furnishing companies

Although we’re being told that the recession is almost over for many small businesses the effects are still being felt. If you’ve been forced to cut back on your budgets and have seen a reduction in your cash flow, you may be thinking of spending money on is the services of a marketing consultant like the Marketing Doctor in Leeds (www.marketingdoctorleeds.co.uk).

The theory that spending less on advertising and marketing will lead to a drop in sales is not rocket science, however it is possible to create great marketing campaigns on a shoestring - provided you have some great ideas and bucket loads of creativity.

Effective marketing is all about making your potential customers sit up and take notice of what you sell and a fantastic way to publicise your business locally is to get in touch with the local press. Local journalists are always delighted to be fed local news so try to put a ‘human interest’ angle on your story as this is the best way to increase your chances of publication. It’s worth bearing in mind that, despite the recession, buying local is bang on trend and a great way to attract customers to your furniture company is to press home any local, craftsman-made angle to your products.