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WELCOME TO THE LEEDS HERALD - Heralding the change for marketing your business in Leeds.

We aim to bring you up to date and concise information about how best to go about using the latest cutting-edge marketing techniques to promote your business in Leeds.

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Careers in marketing - a how to guide

We should think of marketing as guiding consumers to the products and services that they need. Sometimes marketing just 'happens' when a customer is so happy with how their interaction with a company's service or product went, that they tweet, facebook and email their experience to the whole world (or at least their part of it).

This 'authentic' marketing is clearly the way that really good messages spread, because there's no way to fake it. 'Fake' marketing techniques have multiplied with the advent of the internet 20 odd years ago, though they were around before that as well.

Whereas nowadays marketing companies use all sorts of dubious techniques, like falsly optimising a website, automatic tweeting, false facebook likes and more, the marketing companies of yesteryear relied on snakeoil ads which promised a whole lot more than they delivered. Nothing changes really!

Almost all businesses and not-for-profit organizations need marketers on their staff.

All huge companies have marketing departments which figure out the best way to get their messages out to the public. Just look at the huge TV, newspaper and online advertising campaigns that big companies like IBM, Virgin and Disney run. They spend £millions marketing themselves, and surely they think that they get a return on their advertising buck?

Consider other organisations, like political parties, charities, educational institutes, national broadcasters and sports bodies. They all need marketing as well.

Sales and marketing

In a broader sense, sales is an essential part of the marketing mix. High salaries are paid to sales people who successfully bring in regular sales for their companies. It's not for everyone, but big money can be made in a sales and marketing role for a business to business company.

Nowadays, if you mention you work for a marketing agency, it's more likely that people will assume that you're in some way involved in digital marketing, as this is in vogue at the moment, and there is lots of press about Twitter, LinkedIn, Instagram, Facebook and all of the other social networks. Bear in mind though, that these are just tools of the trade, and marketing should be about showing an authentic voice for a company, and allowing that to spread (by whatever means neccessary) so that the company prospers.

Chartered Institute of Marketing

If you're serious about a career in marketing, then you would be well advised to visit the Chartered Institute of Marketing and getting to know how they can help you.

 

Small Business Marketing

If you're a small business, take a look at this fab marketing workshop that the Guardian website ran a while back - still very good information today!

 

 

Print and the law for marketing companies

Posted 2/10/2014

The first point to make clear is that, traditionally, the law has set important distincitons between both the types of content produced and the different personnel involved in the chain of production.

New technologies, however, have swept away many of those distinctions in practice. Even where the medium remains strictly print based, modern methods of production means that traditional roles are increasingly irrelevant. In this chapter reference to a 'printer' (where it is to a person) will be someone with full creative and editorial control over their work as well as the physical means of production.

Ever since the invention of the printing press, printing has been closely regulated. The Crown and Government originally wanted to control the spread of sedition and, later, other material that threatened the social order such as blasphemy and obscenity. Forms of these restrictions still remain in our law, such as the ongoing legal requirement to inclde the printers name and address on each copy produced, the obligation to retain a copy of each publication and the library deposit arrangements for certain works. We focus below however on three key legal topics: intellectual property and rights contracts, defamation and privacy/confidentiality.

Intellectual propery rights:
Intellectual property rights in marketing terms are crucial to the whole of the marketing oeuvre, whatever the medium. IPRs come in many different forms, and vary from country to country. Some may have limited application from time to time eg. patents used to protect software functionality and business processes, or trade marks (described briefly below) used to protect brands and goodwill (whether in the form of cover logos and publication titles or the styling 'look and feel' and domain names of a website.). Evidence suggests, however that the primary form of IPR that will be encountered on an everyday basis is Copyright.